Advanced Reading Copies

What Are Advanced Reading Copies (ARCs), And How Do They work?

ARC is a commonly used acronym in the publishing industry that stands for Advanced Reading Copy. Here, we’ll go into some more detail about ARCs and why they can be a useful marketing tool for self publishers.

What are they?

Screen Shot 2015-08-06 at 10.34.07

Advanced Reading Copies (ARCs) are a preview of a writers upcoming release. ARCs are not always perfect copy, and they usually have a variant of the final cover, and are stamped with wording identifying it as an advanced copy.

They may also differ from the final published work if any additional editing is needed prior to publication. In general, ARCs will be sent out by publishers to reviewers, critics, magazines etc. before the launch date.

read more

Screen Shot 2015-07-20 at 13.17.42

How to Publish Stress Free with Kindle Direct Publishing

When Amazon launched Kindle Direct Publishing (KDP), the way an author delivered their work to their audience changed forever. This week we’re going to give you a crash course in KDP publishing, to help make your experience as stress free as possible.

Let’s Begin!

Log into KDP using your Amazon account, or create a whole new one if you wish. When setting up your account you’ll need to add your Address, Tax details and Bank Account. This is so that Amazon can pay you directly. Be aware that you will only receive your royalties from your home country direct debited into your account. Overseas royalties are still paid via cheque.

read more

Screen Shot 2015-07-07 at 14.52.23

How Authors Can Beat the Post-Publication Slump

Writers love to read about how famous writers failed before they became famous. Hundreds of articles and anecdotes abound on the Internet about how Carrie, by Stephen King, was rejected thirty times. And about how J.K Rowling was told “not to quit her day job.”

As self publishers, getting past the gate keepers is no longer the problem. For the self-publishing crowd, the biggest hit you can receive to your ego is right after you press that almighty PUBLISH button.

This article is going to deal with that post-pub slump and how to move your focus off your stats and back onto your writing.

read more

top5todos-header_blogpost

The Top 5 To-Dos Of Successful Self-Published Authors

Today we are going to discuss the Top 5 things you need to do in order to work smarter and become a successful self-published author. There is a school of thought out there, an incorrect one, that says choosing the self published road is the ‘easy’ way to get a book out there and claim you are a WRITER. For those who are self publishing, and who are taking it seriously, you know that there is nothing easy about it.

The self publishing success stories you hear about- those in the Joanna Penn, Hugh Howie and Mark Dawson categories- you will find common habits and themes that ensured their success. They wrote amazing books because they also got into a strict routine that worked for them and they stuck to it. These are 5 things that will help you kick self-publishing ass:

read more

amazondescriptions_header

How to write the perfect Amazon Book Description

Amazon is a powerful tool in the self publishers shed so it’s worth taking the time to learn how to make it work for you. Knowing how to market your work properly in this huge book paradise can get you noticed by your target audience and drive your sales higher. Today we are going to talk about the importance of the Book Description on your Amazon page and how to get your book to sell.

 What It’s NotNo No

The term ‘Book Description’ can be very misleading in what it’s actually asking for. It isn’t meant to be a comprehensive layout of your book, with all your cast of characters and exactly what happens. You don’t want to lay down a full synopsis where you tell the potential reader all of your highlights. Giving away too much of the story will annoy readers and end up turning them off purchasing it.

read more

3reasonshireadesigner_header_blog

3 Reasons To Hire A Designer Instead of Buying a Premade Cover

As writers and readers we judge books by their covers and as a self-publisher choosing the right covers to represent your books is a major step towards getting sales and building your brand. This blog is going to provide you with 3 reasons why as a self-published author you should hire a designer instead of using a premade cover to represent your works.

07042015_scarlettrugers_thesacrifice_7001. Your cover will be about YOUR story

It’s the job of the designer to visually interpret your book. Designers at the very least will want details about the story including a synopsis, settings, main character descriptions and themes. Here at Scarlett Rugers we are unique in taking this process one step further and will read your manuscript so that we can gain an even clearer insight into your books style. Hiring a cover designer will ensure that your cover will be specifically accurate to your story and that it is presented in the best possible way.

read more

20150420_bookcoverredesign_header

Redesigning your book cover can make you a full-time self-published author

You’re lacking in sales, you’re not reaching new readers, and you’re running out of promotional steam. What’s one thing that could make all the difference in boosting sales and getting you onto the best seller list? Changing your book cover.

Getting sales

ahmadardalan_1 On July 29th 2014, an author named Ahmad Ardalan published a book titled The Gardener of Baghdad. He had been pushing to get it traction, sharing out the link where to purchase it, hitting the social media wave and working hard for reviews. But the success Ahmad had hoped for wasn’t clicking, a piece of the puzzle was missing.

read more

17042015_editor_blog_header

Editors- Why Self- Pubbed Authors Should Have Two

The professional editorial process is key for any writer but as a self-publisher it is a major part of your business that you cannot afford to do shabbily. It may surprise you to learn that less than one percent of books that come to us for an Interior Layout are free of errors! This week we are going to put on our serious self publishing business hats and talk about why you need at least two editing rounds, by separate editors, in order to produce a professional work that meets market standards.

read more

30032015_writingeveryday_header

3 Things To Get You Writing Everyday

LisaAt times writers feel like gods looking at worlds that no one else can see, words flow out faster than nimble fingers can type and thousands of words can appear out of no where. Then there are the other times when you get the fear as writer Holly Black used to,

“I was scared I was doing something wrong, that I was leading the characters down the wrong path. I was scared of making choices. I had completely lost touch with the part of myself that thought of writing as play.”

This week’s blog is going to suggest three helpful ways to stop the fear and get you back to putting words down on the page.

read more

header_audiobooks_27032015

How Audio Books Work for Self-Published Authors

imagesFor thousands of years man has huddled by campfires, bards have recited in halls and children have clustered around grandmothers for the purpose of listening to a good story. It is comforting to know some rituals are so ingrained into the human psyche that even though story telling may change its media it never loses its appeal. In this blog we are going to talk about the audio book resurgence, how to get your book audio, how much it will cost you and how beneficial it can be.

Audio Revolution

An article in the NY Times last year stated, “In the first eight months of this year, (audio book) sales were up 28 percent over the same period last year, far outstripping the growth of e-books, which rose 6 percent, according to the Association of American Publishers.” Audio books aren’t considered an unprofitable extra to print but a medium now standing in its own right. Audio books are not limited in their audiences. People struggling with reading, or have difficulties such as dyslexia, can now take part in the joy of books. Commuters can catch up on their novels on their way home, grab their Kindle when they arrive and pick up where they left off. Author Max Brooks, stated in an interview with the Wall Street journal, “It’s one of the few times in history that technology has reinvigorated an art form rather than crushing it. Now, because there is such demand and the production value is so inexpensive, it opens the door for more creative storytelling.” So how do self-publishers get onboard?

read more