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The Top 5 To-Dos Of Successful Self-Published Authors

Today we are going to discuss the Top 5 things you need to do in order to work smarter and become a successful self-published author. There is a school of thought out there, an incorrect one, that says choosing the self published road is the ‘easy’ way to get a book out there and claim you are a WRITER. For those who are self publishing, and who are taking it seriously, you know that there is nothing easy about it.

The self publishing success stories you hear about- those in the Joanna Penn, Hugh Howie and Mark Dawson categories- you will find common habits and themes that ensured their success. They wrote amazing books because they also got into a strict routine that worked for them and they stuck to it. These are 5 things that will help you kick self-publishing ass:

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How to write the perfect Amazon Book Description

Amazon is a powerful tool in the self publishers shed so it’s worth taking the time to learn how to make it work for you. Knowing how to market your work properly in this huge book paradise can get you noticed by your target audience and drive your sales higher. Today we are going to talk about the importance of the Book Description on your Amazon page and how to get your book to sell.

 What It’s NotNo No

The term ‘Book Description’ can be very misleading in what it’s actually asking for. It isn’t meant to be a comprehensive layout of your book, with all your cast of characters and exactly what happens. You don’t want to lay down a full synopsis where you tell the potential reader all of your highlights. Giving away too much of the story will annoy readers and end up turning them off purchasing it.

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3 Reasons To Hire A Designer Instead of Buying a Premade Cover

As writers and readers we judge books by their covers and as a self-publisher choosing the right covers to represent your books is a major step towards getting sales and building your brand. This blog is going to provide you with 3 reasons why as a self-published author you should hire a designer instead of using a premade cover to represent your works.

07042015_scarlettrugers_thesacrifice_7001. Your cover will be about YOUR story

It’s the job of the designer to visually interpret your book. Designers at the very least will want details about the story including a synopsis, settings, main character descriptions and themes. Here at Scarlett Rugers we are unique in taking this process one step further and will read your manuscript so that we can gain an even clearer insight into your books style. Hiring a cover designer will ensure that your cover will be specifically accurate to your story and that it is presented in the best possible way.

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Redesigning your book cover can make you a full-time self-published author

You’re lacking in sales, you’re not reaching new readers, and you’re running out of promotional steam. What’s one thing that could make all the difference in boosting sales and getting you onto the best seller list? Changing your book cover.

Getting sales

ahmadardalan_1 On July 29th 2014, an author named Ahmad Ardalan published a book titled The Gardener of Baghdad. He had been pushing to get it traction, sharing out the link where to purchase it, hitting the social media wave and working hard for reviews. But the success Ahmad had hoped for wasn’t clicking, a piece of the puzzle was missing.

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Editors- Why Self- Pubbed Authors Should Have Two

The professional editorial process is key for any writer but as a self-publisher it is a major part of your business that you cannot afford to do shabbily. It may surprise you to learn that less than one percent of books that come to us for an Interior Layout are free of errors! This week we are going to put on our serious self publishing business hats and talk about why you need at least two editing rounds, by separate editors, in order to produce a professional work that meets market standards.

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3 Things To Get You Writing Everyday

LisaAt times writers feel like gods looking at worlds that no one else can see, words flow out faster than nimble fingers can type and thousands of words can appear out of no where. Then there are the other times when you get the fear as writer Holly Black used to,

“I was scared I was doing something wrong, that I was leading the characters down the wrong path. I was scared of making choices. I had completely lost touch with the part of myself that thought of writing as play.”

This week’s blog is going to suggest three helpful ways to stop the fear and get you back to putting words down on the page.

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How Audio Books Work for Self-Published Authors

imagesFor thousands of years man has huddled by campfires, bards have recited in halls and children have clustered around grandmothers for the purpose of listening to a good story. It is comforting to know some rituals are so ingrained into the human psyche that even though story telling may change its media it never loses its appeal. In this blog we are going to talk about the audio book resurgence, how to get your book audio, how much it will cost you and how beneficial it can be.

Audio Revolution

An article in the NY Times last year stated, “In the first eight months of this year, (audio book) sales were up 28 percent over the same period last year, far outstripping the growth of e-books, which rose 6 percent, according to the Association of American Publishers.” Audio books aren’t considered an unprofitable extra to print but a medium now standing in its own right. Audio books are not limited in their audiences. People struggling with reading, or have difficulties such as dyslexia, can now take part in the joy of books. Commuters can catch up on their novels on their way home, grab their Kindle when they arrive and pick up where they left off. Author Max Brooks, stated in an interview with the Wall Street journal, “It’s one of the few times in history that technology has reinvigorated an art form rather than crushing it. Now, because there is such demand and the production value is so inexpensive, it opens the door for more creative storytelling.” So how do self-publishers get onboard?

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How to increase your mailing list, and your sales numbers, as a self-publisher

Lindy DaleThis week we welcome brilliant author Lindy Dale to the blog, who has been kind enough to share with us her successful strategy for increasing subscribers for her mailing list, and her sales numbers. You can find her at www.lindydale.com/

Let me preface this by saying, if you don’t listen to the Rocking Self Publishing Podcast, you seriously should. I got this idea from an interview there. At the time (October 2014) my US sales were pathetic. I was selling about one book a day, if that. I had a mailing list of 49 people. My UK sales were okay but nothing could beat what I’d achieved in UK/US in 2012 when I was making about $2500AU a month. I put this down to two things. One, I got cancer and didn’t publish anything for a year so the momentum was lost and two, the golden days of Kindle had started to come to an end. It was harder to be noticed when the number of books tripled overnight. Add KDP select etc into the mix and my career was at a standstill.

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Writing The Blurb – What You Need To Know

Today we’re all about blurbs. Do you write your own, or get someone else to do it? Let’s give you some guidance about what makes a good blurb, and a great one.

Have you ever read a blurb that tells you the entire plot of the novel and you have put it back on the shelves and walked away? This is one of the many signs of a bad blurb so writers take note. Giving too much away, or not sharing enough to entice, can turn readers off wanting to know more. The length of the blurb, introducing your protagonist in an interesting way and using the right tone for your novel genre can make a huge difference in the  final decision of a curious book buyer. It’s difficult for even the most experienced of writers to construct an effective and engaging blurb but being aware of the following will get your head in the right game.

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Should you have your character on your book cover?

GMYbu1C3IpaZ9psTRe20rv2L9YZBz3bRVzY_PfnQnFgThe biggest and most frequent misstep made by self publishers is not researching current marketing trends before selecting a cover for their book. They might have written the Book of the Year but no one is going to look at it if its cover isn’t telling the right story, or worse telling too much of it. As writers we get a very firm idea in our heads about what our protagonists look like so we often try and recreate that image when it comes to designing the cover. Unfortunately how you see your character isn’t necessarily going to be how a reader sees them and this can be a major turn off. Knowing what your genre is and listening to your designer might just be the thing that plucks your book out of obscurity.

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