There’s a lot of information out there regarding the popularity and ease of Print on Demand publishing. None is more easily accessible than Amazons’s CreateSpace. This article will highlight 8 things you should know about CreateSpace
1. Online Checking- Proofing on a Budget
After loading all of your files into CreateSpace and their team has checked their compatibility, you have the option to order a paperback proof copy. Proofing is an extremely important step in the publishing journey, but if you’re operating from overseas you might not have the time or the money to order a paperback.
CreateSpace now have the option of an online checking system, as well as the opportunity to download a PDF version. Writers have the chance to review their books in their manuscript layout and ensure all of their formatting, margins, title pages etc. are correct. If they download the PDF, they can spend as much time as they like checking over it.
2. Extended Distribution- A Word of Caution
CreateSpace has an option to offer your book out for Extended Distribution. This allows online stores, like The Book Depository, and independent booksellers to add your book to their catalogues. This can be a great opportunity for writers; but be careful. This option will drive the price of your book up not only to your retailers but on Amazon as well.
A 500 page novel that’s usually $15 USD can end up costing upward of $30-$40 with your royalties staying relatively low. Often times it is cheaper for independent booksellers to buy directly from you. This allows prices stay low enough that the exchange rate doesn’t dissuade your potential customers.
3. Higher Royalties through the CreateSpace Store
The Amazon sites offer a lot of exposure for your new book, but as a writer you will earn higher royalties if you direct your readers to buy directly from CreateSpace store. If you’re advertising or adding links on social media, or on your web site, don’t forget to add a link to CreateSpace as well.
4. Shipping Overseas
CreateSpace is an American Publisher and Distributer so it is important to note that you have to account for shipping times and prices. If you are lucky enough to have an independent bookseller willing to stock your book, make sure that you are adding the shipping costs into your per-book price while negotiating, or charge separately for the freight. If you don’t, you could end up short changing yourself and irritating your supplier.
When preparing a launch make sure you allow 4-6 weeks for your paperbacks to arrive at your door, this way you will not be left apologizing to suppliers and readers if your freight is late.
5. Free Resources
CreateSpace has excellent free resources and information about all aspects of self-publishing. They have their own blog and forum for their authors to connect, support, and share tips with each other. They also have some great interviews with bestselling CreateSpace authors who speak of their writing journey.
Writing can be a lonely business, so take advantage of the site to gain knowledge, and to network with other authors.
6. Marketing Packages
CreateSpace offer a variety of services and resources, but their Marketing Packages (helping to market your book on their platform) aren’t really offering any information you can’t find yourself elsewhere. They offer a basic biography, description and keywords based on information you provide: they don’t actually read your book.
Do your research and write copy yourself that’s going to be just as effective. After all, keywords and descriptions are largely trial and error. Sometimes you’ll have to rewrite both a few times to find what’s going to work best. To learn how to write a great book description, check out our article here. Save your money and put it into cost-per-click advertising, where it’ll likely be more useful.
Like its Kindle Direct counterpart, CreatSpace will only pay your royalties in $100 blocks. If you aren’t a U.S. citizen, they’ll send you a cheque through the mailing system. This can be frustrating for some writers, so know that you could have a few months to wait before you see any royalties coming in.
8. Book Descriptions and Amazon Author
CreateSpace and KDP both give you a product description to complete that will appear on your Amazon product page. If you are using Amazon Author (and you should be) and you happen to change your book description on the Author book page, it will automatically override whatever description you have put into CreateSpace.
To be sure that your changes are correct on all pages, make sure that you update all platforms with the same one. You don’t want your ebook description to be different to your paperback – it will look sloppy and unprofessional.
CreateSpace is a great platform to get your paperback into the hands of your readers and onto shelves but it’s important to know the hidden pro’s and con’s before pressing publish.
What other great tips do you have for using CreateSpace?
Image Credits: Editing for the 2nd edition of How To Love Your Job or Find A New One by Joanna Penn (Flickr), Distributed Religion by The Art Gallery of Knoxville (Flickr), B767 by Bernal Saborio (Flickr), Free Daddy and His Little Shadow Girls at The Skate Park Creative Commons by Pink Sherbert Photography (Flickr), Design Blog Sociale – 23 June 2008 – Vitamin Packaging by Robert Ferrell D by SocialIsBetter (Flick), Money by PicturesOfMoney (Flickr), I accidentally brought money to a book sale. by Brittany Stevens (Flickr).