How Audio Books Work for Self-Published Authors

imagesFor thousands of years man has huddled by campfires, bards have recited in halls and children have clustered around grandmothers for the purpose of listening to a good story. It is comforting to know some rituals are so ingrained into the human psyche that even though story telling may change its media it never loses its appeal. In this blog we are going to talk about the audio book resurgence, how to get your book audio, how much it will cost you and how beneficial it can be.

Audio Revolution

An article in the NY Times last year stated, “In the first eight months of this year, (audio book) sales were up 28 percent over the same period last year, far outstripping the growth of e-books, which rose 6 percent, according to the Association of American Publishers.” Audio books aren’t considered an unprofitable extra to print but a medium now standing in its own right. Audio books are not limited in their audiences. People struggling with reading, or have difficulties such as dyslexia, can now take part in the joy of books. Commuters can catch up on their novels on their way home, grab their Kindle when they arrive and pick up where they left off. Author Max Brooks, stated in an interview with the Wall Street journal, “It’s one of the few times in history that technology has reinvigorated an art form rather than crushing it. Now, because there is such demand and the production value is so inexpensive, it opens the door for more creative storytelling.” So how do self-publishers get onboard?

 Where to get it done?

The strongest audio platform on the market is ACX, a subsidiary of Amazon. ACX is not restricted to Amazon’s Audible store so it can be sold through other avenues such as iTunes.

acxLogoNarrating Yourself

Like other self publishing platforms ACX gives you the option of narrating your own book. Doing the narration yourself provides the opportunity to tell your book in your own voice. You have the added benefit of not having to hire a narrator, or share royalties. ACX provides free Video Lessons and Resources detailing what equipment and software you will need in order to produce an appropriate submission. This equipment, if you don’t already own it, can be an expensive and time-consuming endeavor. The risk is you might not end up with something professional sounding at the end of it and its important to remember like ebooks and print books, audio books have a high set of standards.

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Hire a Producer or a Narrator

  • Create a Profile including a description of your book and the type of narrator you would think best suits it. You will also post a small excerpt of your book so potential narrators can use it as audition script.
  • Post your book profile so narrators and producers can view your work to see if they are interested. Alternatively you can do your own casting call, listen to sample narrations posted by actors and then send them an invite to audition. Audio artist Elizabeth Klett shares some great advice here on what to look for in a good narrator.
  • Decide on a producer and make an Offer. The first way you can make a deal on ACX, is to send a producer a Production Offer Page where you have the option to pay a fee (the minimum you can offer is $300 per finished hour) or you can agree to a Royalty Share deal.

Sell your Rights to a Producer

Producers can buy your rights from you for a royalty share or outright depending on the details of the offer and how you choose to negotiate.

Read the Offer and Acceptance Procedures before you make any offers as it is an official and binding agreement.  

Royalties

  • Depending on distribution deals made, the Rights Holders earn 40% royalties of all books sold through Audible, Amazon and iTunes. ACX also have a Bounty Program so every time some one joins Audible and purchases your book first you will receive an extra $50 on top of royalties.

Pricing

  • You can’t choose your pricing on ACX. Prices are calculated based on the length of your book, please click here for a price per hours breakdown.

Territories

  • Currently ACX is only available to UK and US writers but you can email ACX about the terms and conditions of becoming an International Partner . You can use a service such as Ebookit who will distribute through ACX for you for a fee. The good news is with the Australian Audible Store going live in January this year, ACX is bound to follow to maximise their demand for local authors.

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Other Options

Infinity Publishing– audio book service but will only do books up to 11,000 words.

CD Baby– a subsidiary of Book Baby. You need your own recording to load up however and it is a more music focused site.

As with book publishing it’s vital to know what you want and how much you are willing to spend when creating your audio book. The audio book market is expanding, providing indie authors a chance to deliver their works and reach audiences in creative and engaging ways.

 

Do you listen to Audio Books? Are they here to stay or just another fad?