As writers and readers we judge books by their covers and as a self-publisher choosing the right covers to represent your books is a major step towards getting sales and building your brand. This blog is going to provide you with 3 reasons why as a self-published author you should hire a designer instead of using a premade cover to represent your works.
1. Your cover will be about YOUR story
It’s the job of the designer to visually interpret your book. Designers at the very least will want details about the story including a synopsis, settings, main character descriptions and themes. Here at Scarlett Rugers we are unique in taking this process one step further and will read your manuscript so that we can gain an even clearer insight into your books style. Hiring a cover designer will ensure that your cover will be specifically accurate to your story and that it is presented in the best possible way.
Pre-made covers lack personal insight. They are often a generic representation of the style that is trending in that genre. In fact the chances of you finding a cover that says visually what you need it to is very slim. You will end up settling for a cover that may, almost, be right for your story but will most likely leave it wanting.
After working on a manuscript for years to have it reach perfection you have a book that is uniquely you, hiring a designer will ensure your cover reflects that in a way that a pre-made never will.
2. Your unique brand as a self-published author
Think about all the really great classic covers out there like “The Great Gatsby” and more recently “Twilight.” These covers are instantly recognizable because they are distinctive, memorable and are a visual brand for that author. Influential design work will assist in building an iconic style for your future books, like Josh Kirby’s amazing illustrated covers that established Terry Pratchett’s Discworld novels. Working with a designer will always guarantee that your cover will stand out amongst its peers and build up an identifiable brand for your publications.
One of the major problems with pre-made covers is that they lack that certain something extra that will individualize your book or establish you as a professional author. The majority of them are made by stock images with typography applied to them. This can have a flattering effect, but the image used on that cover will also have been used on three other covers as well. They use the general mass market styles as a guide, selecting the most commonly occurring elements. Unfortunately your book will end up getting lost in the sea of similar covers and won’t define your brand in the future.
3. You get one-on-one advice through the project
Designers work closely with authors, consulting and advising them every step of the way. They will make sure that you end up with a cover that that blends your wishes with a professional, market standard design. Many pre-made covers are not made by qualified designers, and you don’t get much flexibility in what you can and can’t change. You only have to look at the quality between a professionally designed cover and a premade one to see the difference. You don’t have a say on what goes on it aside from your name and the title. That’s an important point you must remember, whatever cover you choose will be what is associated with your name. A badly designed cover could send the message to your audience that the writing is of the same quality and rob you of potential sales. I know there are exceptions and that some pre-made cover designers will alter elements on their cover to more suit your needs for a fee, but if you are willing to pay more money you are better off hiring a real designer to get what you want.
A book cover designer’s mission is to create works of art that sell. They won’t just copy what is already out there but will use their strong knowledge of the industry and through extensive discussions with you will design something one of a kind to establish you as a brand. Premade covers, while appealing as a cheaper option, may end up causing your work to be unnoticed and limit your sales. As publishers you need to think and invest like a business. You need to ask yourself what is going to be the best representation of you as a professional writer and publisher because it will be what your audience will immediately associate with you.