How to Publish Stress Free with Kindle Direct Publishing

When Amazon launched Kindle Direct Publishing (KDP), the way an author delivered their work to their audience changed forever. This week we’re going to give you a crash course in KDP publishing, to help make your experience as stress free as possible.

Let’s Begin!

Log into KDP using your Amazon account, or create a whole new one if you wish. When setting up your account you’ll need to add your Address, Tax details and Bank Account. This is so that Amazon can pay you directly. Be aware that you will only receive your royalties from your home country direct debited into your account. Overseas royalties are still paid via cheque.

A special note about Tax

Australian KDP users should be aware that Australia has a Tax Agreement with the US so that we can earn royalties without having to get hold of an American IRS number or lodge a US Tax Return (hooray!). We can use our Australian Tax File number, but the IRS withholds 5% of royalties (as you can see below).

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Creating Your Book

Once all of your account details are completed, click on “Bookshelf” on the top menu.

Click on “Create New Title” so you can begin to add your new book details. Most of this section is relatively straight forward but there are a few things you should have ready.

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KDP Select and Exclusivity

The first thing that KDP asks is whether or not you want to be enrolled in their KDP Select Program. KDP Select is about making your title exclusive to Amazon and Kindle which means, legally, you cannot publish your ebook on iTunes or any other digital book store not owned by Amazon.

It is a contract that you enter into 90 days at a time that allows you multiple benefits. Some of these include free book promotions, higher royalties and a cut of their Kindle Owners Lending Library (KOLL) revenues.

At the end of the 90 days you can opt out or stay in, but you must wait the full 90 days if you choose to be in the program. KDP Select and its effectiveness is controversial, but like any contract read the fine print so you know what you’re agreeing to.

Your book description is what’s going to appear on your book’s sale page. If you haven’t read our blog on How to Write An Effective Amazon Book Description, I recommend you do that before you start.

Note: Do you have an ISBN? While technically you don’t need one to publish your boo,k it is important to have one as it can help book distributers and customers locate your title.

Pick your Categories with Care

Do you know where your book sits in the genre world? One of the most important things you need to get right is your categories. I’d recommend thinking of categories like you would think of good to think of sections in a book store. This is where your target audience will go hang out and peruse the shelves. If your book isn’t there, they won’t be able to discover you.

One great thing about KDP is that it gives you the chance to have two separate lots of category options, as you can see below. This allows you to reach more customers that wouldn’t have found you if you were only listed in one category.

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KDP also lets you have seven different key words of your choice that will link Amazon’s search results to your book. The flexibility of KDP means that you can change these up at any time if you find that they aren’t effective. It’s important to note that all changes have an average turn-around of approxmately 12 hours.

Uploading your Files

When it comes to uploading your cover and manuscript files, you must remember that KDP has formatting rules and regulations. If you haven’t gone through a designer that has already formatted your cover to correct specifications take the time to read the “Cover Guidelines.” The same applies for uploading your manuscript.
KDP also have a handy automatic spell check that will scan your book once it’s loaded. If it flags any errors, do take the time to check them to ensure there aren’t simple error’s that you can fix before the final upload. If you have lots of errors, then you aren’t ready to publish. You are a professional and you should see your book as a representation of you and your brand. You want people to buy it and enjoy it, not place it down and leave bad reviews because of sloppy grammar.

DRM

DRM stands for Digital Rights Management. This is a digital lock that you can place on your ebook so that no one can convert it from the Amazon .mobi files to other formats that can be used on multiple devices. Like KDP Select, there are many conflicting views on whether or not DRM is a good thing, but be warned, once you publish your book you can’t change your DRM setting.

Preview your Book

This is a fantastic perk put in by KDP that simulates how your book will look on a Kindle screen. It gives you a chance to really pick up any formatting errors that you may have overlooked.

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Setting your Territories and Prices

If you hold worldwide rights for your book select this option so Amazon can make it available to all possible countries. If you don’t hold world wide rights (you should already know your rights before you get this far) only select the countries for ones that you do.
The pricing table you’ll be able to see allows you to enter potential sale amounts, and view the royalties that you’ll earn. Read KDP’s “Pricing Page” if you find the royalty rates confusing. Also note that you are restricted on how low or high you can price your book depending on whether you select the 35% or 70% royalties option. The 35% royalty rates mean you can sell your books cheaper, but if you go for the 70% royalties, the cheapest you can sell your book for $2.99.

Once you’ve selected (and double checked) all of your details and agreed to the Terms and Conditions, you can now press the “Save and Publish” Button. Your book and all of its details will now be reviewed by the KDP team. This can take up to 48 hours.

In Summary

KDP is a great publishing program, but make sure your cover all your bases and know what you are agreeing to, like in any other business venture. Make your publishing experience far more pleasant by being prepared before you begin.

Ask yourself:

  • Do you have all of your bank account and tax details?
  • Do you have a cover that will meet KDP Standards?
  • Is your manuscript correctly formatted?
  • Do you have an ISBN?
  • Have you written an enticing book description?
  • Do you know your genre, and have you picked your key words?
  • Do you know which countries you hold rights for?

If you answered no to any of the above, take the time to do your research, ensuring you place your most professional publishing step forward.

ISBNs – What Are They And Why Do I Need One?

jack_sparrowOne of the more ambiguous problems that Self Published authors face in their adventure to publication is the debate of the ISBN, more specifically what they are and why do you need one?

 

 

What do all the numbers mean?

ISBN’s, or International Standard Book Numbers, are a thirteen digit number that is often printed as a part of a books barcode. This unique number system was invented in 1965 and is used to identify your book across the world. It is a combination of codes breaking down your regional group, publisher and title and if you want your book printed you will need to register an ISBN for it.

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 Why is having an ISBN number so important?

The main reason is that it identifies your book and book like products internationally so that booksellers, libraries, universities, wholesalers and distributors can not only find your book but also market it more efficiently. There is always a strong possibility that some one else in the sea of authors will have the same title as yours, with multiple editions, so your ISBN is essential for customers to differentiate between your book and all the others when ordering. It’s important to note that while it’s a specific number for your work, ISBN’s are not a part of copy write. Unless you live in Australia, where you automatically own the copy write to your artistic endeavours, you will still need to register your works through the Copywrite Office (U.S) or the Intellectual Property Office (UK).

 How do you get one?

The good news is that there are a few options out there. If you plan on releasing one title or a thousand Thorpe-Bowker has multiple packages at whole sale prices as does Nielsen in the UK. Prices can start from $42$125 for just one, but the more you buy the cheaper they end up each.

Can you get free ones?

There are publishing houses like CreateSpace and Lulu that give you the option of using one of their free ISBNs or you can still provide your own. However be aware, if you use one of their free ISBN’s they will be listed as the publisher of record, even though you will still retain all your rights.

How many am I going to need? Can’t I just use the same one?

ISBNs, while handy for people to find your book, are also limited to their single book format i.e. Ebooks, audiobooks, hardcovers, soft covers are all separate formats. You cannot use the same ISBN for your paperback and your ebook and for the moment there is no such thing as an e-ISBN.

What about E-Books? 

ISBN’s are necessary for printed editions of your book but ebooks are another more shadowy story. At the moment you don’t need an ISBN number to publish with Amazon Kindle Direct Publishing, Nook, Apple, Kobo or Google. In fact according to the most recent study by Author Earnings at least 30% of the ebooks being purchased in the U.S alone do not use ISBN’s, making all of the industry marketing surveys carried out by Bowker, Nielsen, AAP and BISG grossly inaccurate.

shutterstock_171423347The beauty of the self publishing world is that there are so many different choices you can make while managing your project and ISBNs are no different, only you will ultimately know what’s best for your book. Knowledge is power in this industry and with the torrent of information out there staying well educated and knowing what is required in all aspects of publishing is essential for your success.

Check out the below links if you want more info on:

As Writers what are your thoughts on ISBNS? If they are mandatory should they be free? Or like much in the rapidly changing Publishing Industry is it time to search for another option?