Amazon is a powerful tool in the self publishers shed so it’s worth taking the time to learn how to make it work for you. Knowing how to market your work properly in this huge book paradise can get you noticed by your target audience and drive your sales higher. Today we are going to talk about the importance of the Book Description on your Amazon page and how to get your book to sell.
The term ‘Book Description’ can be very misleading in what it’s actually asking for. It isn’t meant to be a comprehensive layout of your book, with all your cast of characters and exactly what happens. You don’t want to lay down a full synopsis where you tell the potential reader all of your highlights. Giving away too much of the story will annoy readers and end up turning them off purchasing it.
What It Is
The best way to think of Amazon Book Descriptions is to consider it in the terms of an enhanced paperback cover blurb. You are writing advertising copy to attract interest and excitement in shoppers. The goal is to intrigue, entice and convince customers that they simply must know more.
How to Lay Out Your Amazon Book Description
There are many good marketing resources geared towards the perfect Book Description but all agree that the following layout, in genre focused variations, works the most effectively:
- Jump onto Amazon’s #100 Best Sellers in your genre and study how their book descriptions have been assembled. Like cover design there will be a distinct difference in how your genre is marketed compared to all the others. Study them, pick up tips and tailor your description to these specifications.
- If you have won any awards or accolades put them first in your description e.g. New York Times Best Seller, No.1 Amazon Best Seller. If you do not have any awards you can always start with a positive quote from a reviewer. NOT YOUR MUM. Someone who is a professional reviewer such as Kirkus Reviews or Self Publishing Review.
A good review can go a long way in establishing your credibility as a writer and publisher.
- The first line of your description is the most important. Try to think of it as your sales hook. Don’t be nervous about referencing other well known authors here. If you wrote a book about a young pre-adolescent boy who learns magic it doesn’t do any harm to compare it to J.K.Rowling’s Harry Potter or Diana Wynne Jones’ Chrestomanci.
- Your book description should cover these points:
- Don’t be vague or boring
- Keep it simple– don’t go into too much detail
- Don’t give your story or plot lines away
- Introduce the character in a single line
- Focus on your characters, and their goals
- Short, punchy, emotive sentences.
- Deliver the conflict, make the reader beg to see if it is resolved.
- Always leave the reader wanting more. Closing with particular questions is a good way to leave a description open ended. e.g. “Will Lassie get help in time? Or will little Tommy be left alone in the dark forever?” You can also use this as a tagline on your front cover to catch a reader’s attention.
These are but a few helpful ideas to get your thoughts of your own Book Description flowing. It can be painful and time consuming activity but it’s worth taking the time to get it right as this section is the first example of your writing that readers will encounter. You need to get them interested!
Writing Book Descriptions isn’t an exact science, there is no magic formula that will work every time, but using them as a marketing tool can help attract your readers. The most important thing to remember? You can always rewrite and change it up until you find what works for you and your story!
For more information on crafting Book Descriptions the below is some helpful links and testimonials:
What have you found works well in a Books Description? As a reader and consumer what turns you off about Book Descriptions when you are shopping?