FAQs with Scarlett Rugers

How long does it take to have a book cover designed?

The time frame will depend on the length of the book, if you have opted for me to read it as apart of your package, and how many covers are being designed at the time.

From there brainstorming and sketching concepts can take about three days, and then development, putting it together and getting feedback from yourself can take anything between one to two weeks. From then we work together through revisions to get it 100% right for you. This has taken from one week to one year for all different clients. But the average time frame is between three to six weeks for cover and paperback.

 

 What if I don’t know what I want on the cover?

That’s okay! It’s my role to interpret the book in the best way for it to sell, and the most important rule of book designing is that it just has to:

  1. Show your genre
  2. Reach your right audience

If you give me a summary of the book I will put together concepts that I believe will reach those primary goals and get your book to the best sellers list. You’ve put a lot of effort into writing the book but this is a big step and I understand if you don’t quite know the best way to translate that into something visual and eye-catching. That’s my job, I don’t expect you to know how this works.

 

 Why shouldn’t I design the book cover myself?

One of the biggest issues a self-published author faces is getting their books on the shelf. Getting it stocked, having a book dealer say “Yes!”. You may be able to design something beautiful, something dazzling, but many published authors who design their own covers use cheap tricks, low quality resources, images and fonts, and turn out something that doesn’t look professional at all. After all those months, maybe years, that energy that you spent getting this story onto the page don’t you think it’s worth the investment, to give it the best chance you can to get on to that top shelf?

I always put it down to the job interview example. You have to interview two men- both candidates have identical skill sets and a level of expertise that you just can’t decide who you want more. Who would you hire straight out of the bag? The interviewee who pressed their clothes, washed their hair, had answers prepared? Or the guy who comes in wearing dirty clothes that he may have thrown together in a few minutes, with flippant answers?

Presentation sells.

 

What’s the average size for a blurb?

Approximately 150-200 words.

 

What do I need to have prepared before contacting you?

You’ll need to have these details so that I can go straight in to the project when you email me:

  • Is this a printed book, or an eBook?
  • Paperback, hardback, or hardback with paper jacket?
  • Where is the book being published?
  • Height x width of the book
  • Do you have an ISBN code and barcode to provide?

 

What’s the difference between me supplying images to you, and you designing from images you’ve resourced yourself?

You may have images you want me to use on your front cover. I’m happy to use these so long as you have permission to use them commercially. Depending on the style of the cover you want you may need to pay for use of a stock image or licensing for a font face. These range in prices, and it’s up to you if you wish to add the additional fee to the price of the cover so I can purchase it, or if you wish to purchase it yourself.

You might not have any images to give me and wish for me to build a cover using my own resources, some of the resources are free and others may not be. Depending on the style of the cover you want you may need to pay for use of a stock image or licensing for a font face. These range in prices and it’s up to you if you wish to add the additional fee to the price of the cover so I can purchase it, or if you wish to purchase it yourself.

 

How should I provide my files to you?

Images:

  • Colour: CMYK
  • Image size: 300dpi (dots per inch)
  • .JPG file type

Text/Copy:

  • .doc/.rtf file

Font Files:

  • .ttf/.otf

 

 Can I have text on the spine of the book?

110+ pages: Yes.

105 pages or fewer: No. When the cover is wrapped around your book at the printer, the text may not print correctly or print onto the front or back cover.

 

 How do I credit you?

At the front of the book please place insert the following:

Cover designed by The Book Design House www.thebookdesignhouse.com

 

What if I’m not happy with the end result?

I strive to do my best in interpreting your vision and story into a book cover, however like any industry miscommunication could happen and you may not be satisfied with the result. Please familiarise yourself with the conditions if you want to go ahead to have a cover designed for you, so you know what your rights are should that situation arise.

 

Can I provide feedback to you?

Please do! At the end of each project I send to you your receipt and a feedback form so you have the opportunity to provide me feedback for your experience. I value your feedback as this helps the continuing improvement of my services.

RETURN HOME